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Geofencing
Revenue Infusion
CASE STUDY #1
Geofencing Targeted Neighborhoods
brings in over $185k in new client revenue.
Client
HVAC & Plumbing Services
Campaign Length
12 months
Objectives
Target specific residential areas with geofencing display ads to generate services calls from current and prospective clients.
Total Investment
$16,500
Products Utilized
Client List and Programmatic Display
Strategy & Solutions
Ads were delivered to mobile devices in areas with homes older than 10 years and household incomes of $75K+. The Plumbing and HVAC Ops Managers identified the majority of these areas and a satellite geofence was drawn. After signing a non-disclosure agreement, the client sent a monthly service job address list. We created a Matchback Report to compare the service jobs to those receiving ads. We categorized the jobs as current or new clients. Anyone who had not had service in the last 2+ years was considered a “new costumer”.
Our Results
- New Customer Spend: $185k+
- Current Customer Spend:$607k+
Geofencing Display ads are a terrific way to measure reach and stay top -of-mind. As service calls increased in those areas, the added visibility of wrapped vans increased the campaign’s effectiveness as we saw the overall spend in the less seasonal months increase year-over-year.
CASE STUDY #2
Revenue Infusion
Campaign
resulting in over $38k in revenue
Client
HVAC Services Provider
Campaign Length
1 week
Objectives
Drive business revenue during slow months by offering a spring $69 maintenance check.
Total Investment
$1,250
Products Utilized
Client list and Programmatic Email
Strategy & Solutions
During the slow season, an email was sent to non-maintenance plans clients with a $69 HVAC system check promotion. It was sent to 6700+ from the client database and 32k+ non-clients.
Our Results
- 101 bookings resulting in $8,790 in booking revenue
- 38% of service calls resulted in additional services
- 29k+ revenue generated with on-site upsells and service
- The average revenue per upsell was $770
